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Apparel & Fashion 2020

The apparel & fashion benchmark represents retail companies that primarily offer clothing and fashion goods. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • ~2m

    Questions answered
    in last 12 months

  • /
  • ~35

    Organizations

These insights represent ~2m questions answered from ~35 organizations, ranging in size from 50 to 15,100 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Apparel & Fashion

    82%

  • Furniture

    15%

  • Textiles

    3%

Region breakdown

  • North America

    53%

  • Oceania

    33%

  • Europe

    11%

  • South America

    1%

  • Central America

    1%

  • Asia

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

68% of Apparel and Fashion employees are engaged

This is in the bottom 13% compared with other industries.


The average eNPS score for organizations in this benchmark is 17 and is in the top 44% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

70%

1% above global average

I am proud to work for [Company]

86%

Same as global average

I would recommend [Company] as a great place to work

79%

3% below global average

I rarely think about looking for a job at another company

49%

6% below global average

I see myself still working at [Company] in two years' time

56%

7% below global average

The highest scoring question for Apparel & Fashion had 86% of People agreeing that they know how their work contributes to the goals of [company] (-3% compared to overall) while they were generally most positive about Management.


People in Apparel & Fashion were generally least favourable about Leadership, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 14% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Apparel and Fashion organizations.

1

Most people here make a good effort to consult other staff where appropriate

68% favorable


The factor this relates most closely to is Collaboration & Communication

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Apparel and Fashion organizations.

1

Most people here make a good effort to consult other staff where appropriate

68% favorable

Collaboration & Communication
2

We acknowledge people who deliver outstanding service here

66% favorable

Service & Quality Focus
3

Day-to-day decisions here demonstrate that quality and improvement are top priorities

70% favorable

Service & Quality Focus
4

[Company] effectively directs resources (funding, people and effort) towards company goals

54% favorable

Company Performance
5

[Company] is a great company for me to make a contribution to my development

66% favorable

Learning & Development

How long do people stay?

In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 17% of people see themselves leaving within two years (+5% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Most people here make a good effort to consult other staff where appropriate

68% favorable

Collaboration & Communication
2

We acknowledge people who deliver outstanding service here

66% favorable

Service & Quality Focus
3

Day-to-day decisions here demonstrate that quality and improvement are top priorities

70% favorable

Service & Quality Focus
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.6 stars (-0.2)

Culture and Values

3.8 stars (-0.1)

Work Life Balance

3.5 stars (-0.3)

Compensation and Benefits

3.1 stars (-0.5)

Career Opportunities

3.1 stars (-0.4)

Recommend to Friend

67.0% (-4)

CEO Approval

72.0% (-12)

Are staff empowered with results?

Organizations in the Apparel and Fashion benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Apparel and Fashion


    9%



  • How does Apparel and Fashion compare?

    People in Apparel & Fashion were much more positive than average regarding Decision Making.


    On the lower side, People in Apparel & Fashion had much lower favorable scores than average in Fairness, Voice, and Collaboration & Communication.

    What are organizations focussing on?

    Below are the most common areas that organizations in Apparel and Fashion choose to take action on using the Culture Amp platform. Actions varied from changing or iterating on an All Hands meeting, introducing new skip level 1:1s, to introducing an organizational transparency report.

    1

    I believe there are good career opportunities for me at [Company]

    58% favorable

    Learning & Development
    2

    I receive appropriate recognition for good work at [Company]

    63% favorable

    Feedback & Recognition
    3

    At [Company] there is open and honest two-way communication

    58% favorable

    Collaboration & Communication

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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