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AI coach5 min read Updated May 20, 2025

How to elevate leadership performance with AI Coach

Managers play an essential role in contributing to your company’s success, and it involves tremendous effort. Today’s managers are responsible for empowering, mentoring, and leading their teams while balancing the needs of higher-ups. And they’re doing this as they juggle heavier workloads, longer hours, fewer breaks, and worse work-life balance than individual contributors.

Managers have a lot on their plates, but their work as people leaders has major impacts. For example, Culture Amp research has found that receiving effective feedback improves an employee’s performance. By modeling what giving effective feedback looks like and how to create effective action plans based on that feedback, their direct reports learn these essential skills that they can use to drive better communication, collaboration, and performance throughout the organization.

What can we do to help managers feel more confident as leaders, so they have the time and energy to support their teams?

Meet AI Coach

AI Coach makes managers’ lives easier. It delivers personalized, science-backed coaching via a powerful and user-friendly conversational AI interface. A manager can ask AI Coach any question on their mind and receive friendly guidance and action plans on what to do next.

By leveraging AI Coach, organizations can:

  • Deliver coaching at scale: Democratize coaching for non-executive managers and is available whenever you need it.
  • Unlock clarity, capability, and confidence: Managers can organize their thoughts and get structured recommendations for becoming more effective leaders.
  • Turn insights into effective action: AI Coach delivers targeted insights and connects to tools, like Culture Amp’s Engage and Perform, to recommend the next best steps.
  • Achieve better outcomes, faster: Managers can quickly get the answers, tools, and action plans that strengthen performance and lead to improved strategic outcomes.

Grounded in people science best practices and proven coaching methods, AI Coach democratizes coaching, enabling organizations to develop managers into more effective people leaders at scale. With AI Coach, each manager gets a private, safe, and secure space to think through work-related concerns, practice tough conversations, and elevate their performance.

AI Coach uses data-driven insights to address workplace challenges and pulls from multiple coaching methodologies to create a structured framework for moving forward. Depending on the question, it will share specific examples, practical strategies, and science-backed methods, such as role-play and action planning, to clarify the manager’s next steps.

And while AI Coach is available today for managers, it will evolve to serve the needs of all employees so that everyone in the organization – regardless of their job role, seniority, or experience – can get the coaching they need to take their performance to the next level.

Coaching that’s anything but robotic

AI Coach helps managers organize their thoughts, and from there, it delivers contextual feedback, targeted guidance, and structured recommendations on what action to take and when to implement it for the most impact. Here’s what makes AI Coach so effective:

  1. AI Coach was developed by experts who have studied the world's top-performing teams. It draws from insights gathered from 1.3 billion data points collected over a decade of research. Additionally, by leveraging Culture Amp’s people science knowledge base, AI Coach identifies the appropriate tools and frameworks to guide managers toward positive outcomes.
  2. AI Coach is purpose-built for human interactions and shaping behavior change. Unlike off-the-shelf AI tools, AI Coach adapts each coaching session to a particular manager’s needs – and their current unique challenge. Through tailored advice and recommendations based on proven coaching methods and frameworks like SBI (Situation, Behavior, Impact) and the 4 As (Awareness, Acknowledgment, Action, Accountability), AI Coach offers opportunities for growth and equips managers to move forward with confidence.
  3. AI Coach leverages people data to understand you and your organization and deliver personalized coaching. Integrated with Engage and Perform, AI Coach draws on people data from across the Culture Amp platform to deliver deeply contextual insights and guidance. AI Coach also connects to Culture Amp tools, such as 1-on-1s, Goals, and Development Plans, for seamless action planning so that managers can swiftly implement recommended actions.

Work through complex challenges together

Whether a manager wants guidance on approaching a direct report about a drop in performance, preparing for redundancy announcements, or giving honest upward feedback to their manager, AI Coach is there whenever they need – no preparation or scheduling necessary.

AI Coach will work through these tough situations with them, leveraging extensive data, people science best practices, and expert coaching frameworks, but the manager is always the one in the driver’s seat, deciding what action makes the most sense for their situation. And before a difficult conversation, managers can even role-play with AI Coach so they can rehearse what they might say and refine their approach.

Create effective action and communication plans

AI Coach helps managers move from insight to action, not only with targeted guidance, but with helpful tools and takeaways, such as action plans, script templates for starting conversations, how-to checklists, meeting agendas, and even messages managers can send to their team.

By doing the heavy lifting of creating these guides and assets, managers can jump into action and quickly create impact. Taking the right action quickly is essential for the best outcomes, especially for situations such as declining employee engagement, for example.

AI Coach can help managers identify the best solution for their team’s unique situation, such as doing a Team Impact Check-in to boost morale and connection to purpose. AI Coach can then suggest a step-by-step action plan for easily implementing this solution, providing managers with helpful information, like the rationale and goal behind doing the check-in, that makes it easy to refer back to later.

Coming soon: Transform engagement insights into impact

Synthesizing engagement survey results and determining how to take action is a time-consuming process, even for people leaders and HR teams. Fortunately, AI Coach will soon be able to help draw out specific focus areas from your engagement survey data and support your managers as they take related actions.

Once AI Coach has helped managers understand what’s impacting engagement, it collaborates with them on an actionable framework and implementation plan. From there, AI Coach will recommend ways to use Culture Amp tools, such as Goals and 1-on-1s, to address opportunities, track progress, and measure results.

Stay tuned in the coming months for more details on using AI Coach with Engage!

Grow lasting leadership capabilities

Using AI Coach feels like chatting with a trusted and knowledgeable colleague, and each science-backed conversation will help unlock your managers’ potential. Whether your people leaders need quick, actionable advice or in-depth guidance, AI Coach provides the just-in-time support they need to do great work and create long-lasting impact throughout your business.

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