The Employee Experience Platform | Culture Amp

Retail (Europe) 2021

The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by ] Culture Amp

Industry breakdown

  • Retail

    31%

  • Consumer Goods

    18%

  • Consumer Electronics

    13%

  • Apparel & Fashion

    11%

  • Consumer Services

    11%

  • Furniture

    4%

  • Cosmetics

    4%

  • Luxury Goods & Jewelry

    2%

  • Packaging and Containers

    2%

  • Textiles

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

68% of Retail (Europe) employees are engaged

This is in the bottom 9% compared with the overall average.


The average eNPS score for organizations in this benchmark is 15 and is in the bottom 14% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

80%

4% below global average

I am proud to work for [Company]

83%

4% below global average

I rarely think about looking for a job at another company

54%

5% below global average

I see myself still working at [Company] in two years' time

60%

7% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

64%

7% below global average

The highest scoring question for Retail Europe had 88% of people agreeing that they know how their work contributes to the goals of [company] (-3% compared to overall) while they were generally most positive about Work & Life Blend.


People in Retail Europe were generally least favourable about Decision Making, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 16% of people disagreeing (-1% below average).

How long do people stay?

In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+4% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+5% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.8 stars (-0.1)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.6 stars (+0)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

71.0% (+0)

CEO Approval

87.0% (+3)

How does Retail (Europe) compare?

Organizations in Retail Europe tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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