The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients.
~0.9m
Questions answered
in last 12 months
~85
Organizations
These insights represent ~0.9m questions answered from ~85 organizations, ranging in size from 10 to 1,200 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by ] Culture Amp
Marketing and Advertising
70%
Online Media
16%
Public Relations and Communications
14%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the top 44% compared with the overall average.
The average eNPS score for organizations in this benchmark is 26 and is in the top 46% compared with the overall average.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
[Company] motivates me to go beyond what I would in a similar role elsewhere | 75% 4% above global average |
I would recommend [Company] as a great place to work | 86% 2% above global average |
I am proud to work for [Company] | 87% Same as global average |
I see myself still working at [Company] in two years' time | 66% 1% below global average |
I rarely think about looking for a job at another company | 56% 3% below global average |
People working in Media & Marketing United States are similarly engaged as the overall average.
The highest scoring question for Media & Marketing United States had 91% of people agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Work & Life Blend.
People in Media & Marketing United States were generally least favourable about Action, and were most negative towards 'My manager, or someone else, has communicated some clear actions based on recent employee survey results' with 22% of people disagreeing (+7% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (United States) organizations.
I know where to raise concerns or queries I have in relation to the COVID-19 Pandemic
The factor this relates most closely to is Raising Concerns
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (United States) organizations.
1 I know where to raise concerns or queries I have in relation to the COVID-19 Pandemic | 85% favorable Raising Concerns |
2 Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company] | 71% favorable Belonging |
3 I believe there are good career opportunities for me at [Company] | 67% favorable Learning & Development |
4 [Company] is in a position to really succeed over the next three years | 77% favorable Company Performance |
5 I have confidence in the leaders at [Company] | 81% favorable Leadership |
In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 [Company] is a great company for me to make a contribution to my development | 79% favorable Learning & Development |
2 I am happy with my current role relative to what was described to me | 79% favorable Alignment & Involvement |
3 Even when something bad happens (e.g., when I get critical feedback from my manager, I have a negative social interaction with a peer, etc.), I don't question whether or not I belong at [Company] | 71% favorable Belonging |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 4.0 stars (+0.2) |
Culture and Values | 4.0 stars (+0.1) |
Work Life Balance | 4.1 stars (+0.3) |
Compensation and Benefits | 3.8 stars (+0.2) |
Career Opportunities | 3.7 stars (+0.2) |
Recommend to Friend | 74.0% (+3) |
CEO Approval | 88.0% (+4) |
Organizations in Media & Marketing United States tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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