The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients.
~2m
Questions answered
in last 12 months
~150
Organizations
These insights represent ~2m questions answered from ~150 organizations, ranging in size from 20 to 2,000 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by ] Culture Amp
Marketing and Advertising
71%
Online Media
18%
Public Relations and Communications
11%
North America
61%
Europe
14%
Oceania
12%
Asia
9%
MEA
3%
South America
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 35% compared with other industries.
The average eNPS score for organizations in this benchmark is 26 and is in the top 47% compared with other industries.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I would recommend [Company] as a great place to work | 86% 2% above global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 73% 2% above global average |
I am proud to work for [Company] | 87% Same as global average |
I rarely think about looking for a job at another company | 55% 4% below global average |
I see myself still working at [Company] in two years' time | 63% 4% below global average |
People working in Media & Marketing are similarly engaged as other industries.
The highest scoring question for Media & Marketing had 90% of people agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Work & Life Blend.
People in Media & Marketing were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 11% of people disagreeing (+0% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing organizations.
I have confidence in the leaders at [Company]
The factor this relates most closely to is Leadership
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing organizations.
1 I have confidence in the leaders at [Company] | 81% favorable Leadership |
2 At [Company] we act on promising new or innovative ideas | 70% favorable Innovation |
3 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 68% favorable Service & Quality Focus |
4 [Company] is a great company for me to make a contribution to my development | 77% favorable Learning & Development |
5 [Company] is in a position to really succeed over the next three years | 80% favorable Company Performance |
In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 11% of people see themselves leaving within two years (+1% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 I am happy with my current role relative to what was described to me | 76% favorable Alignment & Involvement |
2 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 68% favorable Service & Quality Focus |
3 I believe there are good career opportunities for me at [Company] | 64% favorable Learning & Development |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.9 stars (+0.1) |
Culture and Values | 4.0 stars (+0.1) |
Work Life Balance | 4.0 stars (+0.2) |
Compensation and Benefits | 3.7 stars (+0.1) |
Career Opportunities | 3.7 stars (+0.2) |
Recommend to Friend | 72.0% (+1) |
CEO Approval | 87.0% (+3) |
Organizations in Media & Marketing tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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