The Employee Experience Platform | Culture Amp

Consumer Goods & Services (North America) 2021

The consumer goods and services benchmark focusses on organizations that are direct to consumer. They produce and sell various products and services such as consumer technology, gifts, electronics, white goods and household products as well as various 'on-demand' consumer services.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by ] Culture Amp

Industry breakdown

  • Consumer Goods


  • Consumer Services


  • Consumer Electronics


Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Consumer Goods and Services (North America) employees are engaged

This is in the bottom 21% compared with the overall average.

The average eNPS score for organizations in this benchmark is 24 and is in the bottom 45% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]


Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere


2% below global average

I rarely think about looking for a job at another company


4% below global average

I would recommend [Company] as a great place to work


5% below global average

I see myself still working at [Company] in two years' time


6% below global average

The highest scoring question for Consumer Goods & Services North America had 90% of people agreeing that their manager genuinely cares about their wellbeing (+2% compared to overall) while they were generally most positive about Work & Life Blend.

People in Consumer Goods & Services North America were generally least favourable about Service & Quality Focus, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (+2% above average).

How long do people stay?

In the short term, 24% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 14% of people see themselves leaving within two years (+4% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.


I am appropriately involved in decisions that affect my work

68% favorable

Alignment & Involvement

I am included in decisions that affect my work

68% favorable

Decision Making

The leaders at [Company] demonstrate that people are important to the company's success

73% favorable

Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.4 stars (-0.1)

Recommend to Friend

67.0% (-4)

CEO Approval

85.0% (+1)

How does Consumer Goods and Services (North America) compare?

Organizations in Consumer Goods & Services North America tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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