The consumer goods and services benchmark focusses on organizations that are direct to consumer. They produce and sell various products and services such as consumer technology, gifts, electronics, white goods and household products as well as various 'on-demand' consumer services.
~1.8m
Questions answered
in last 12 months
~65
Organizations
These insights represent ~1.8m questions answered from ~65 organizations, ranging in size from 20 to 4,100 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by ] Culture Amp
Consumer Goods
47%
Consumer Services
33%
Consumer Electronics
20%
North America
67%
Europe
24%
Oceania
6%
Asia
3%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 4% compared with other industries.
The average eNPS score for organizations in this benchmark is 18 and is in the bottom 19% compared with other industries.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
[Company] motivates me to go beyond what I would in a similar role elsewhere | 70% 1% below global average |
I rarely think about looking for a job at another company | 57% 2% below global average |
I am proud to work for [Company] | 85% 2% below global average |
I would recommend [Company] as a great place to work | 79% 5% below global average |
I see myself still working at [Company] in two years' time | 60% 7% below global average |
People working in Consumer Goods & Services are similarly engaged as other industries.
The highest scoring question for Consumer Goods & Services had 91% of people agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Work & Life Blend.
People in Consumer Goods & Services were generally least favourable about Social Connection, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 12% of people disagreeing (+0% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services organizations.
The leaders at [Company] demonstrate that people are important to the company's success
The factor this relates most closely to is Leadership
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services organizations.
1 The leaders at [Company] demonstrate that people are important to the company's success | 74% favorable Leadership |
2 The leaders at [Company] have communicated a vision that motivates me | 67% favorable Leadership |
3 I believe action will take place as a result of this survey | 60% favorable Action |
4 [Company] is a great company for me to make a contribution to my development | 73% favorable Learning & Development |
5 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 71% favorable Service & Quality Focus |
In the short term, 19% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+1% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 The leaders at [Company] demonstrate that people are important to the company's success | 74% favorable Leadership |
2 Day-to-day decisions here demonstrate that quality and improvement are top priorities | 71% favorable Service & Quality Focus |
3 [Company] is in a position to really succeed over the next three years | 76% favorable Company Performance |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.7 stars (-0.1) |
Culture and Values | 3.7 stars (-0.2) |
Work Life Balance | 3.6 stars (-0.2) |
Compensation and Benefits | 3.5 stars (-0.1) |
Career Opportunities | 3.3 stars (-0.2) |
Recommend to Friend | 70.0% (-1) |
CEO Approval | 85.0% (+1) |
Organizations in Consumer Goods & Services tend to be very similar to the global all industries insights, with no significant departures from the average.
Insights data provided by Culture Amp.
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