The Employee Experience Platform | Culture Amp

B Corp 2021

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

  • ~1.7m

    Questions answered
    in last 12 months

  • /
  • ~70

    Organizations

These insights represent ~1.7m questions answered from ~70 organizations, ranging in size from 20 to 2,900 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by ] Culture Amp

Industry breakdown

  • Internet

    13%

  • Computer Software

    10%

  • Information Technology and Services

    10%

  • Financial Services

    9%

  • Investment Management

    4%

  • Apparel & Fashion

    4%

  • Marketing and Advertising

    4%

  • Retail

    4%

  • Renewables & Environment

    3%

  • Food & Beverages

    3%

  • Consumer Goods

    3%

  • Venture Capital & Private Equity

    3%

  • Design

    3%

  • Hospital & Health Care

    3%

Region breakdown

  • North America

    62%

  • Europe

    24%

  • Oceania

    11%

  • Asia

    3%

  • Central America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

74% of B Corp employees are engaged

This is in the top 39% compared with other industries.


The average eNPS score for organizations in this benchmark is 31 and is in the top 23% compared with other industries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

91%

4% above global average

I would recommend [Company] as a great place to work

87%

3% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

73%

2% above global average

I see myself still working at [Company] in two years' time

65%

2% below global average

I rarely think about looking for a job at another company

56%

3% below global average

The highest scoring question for B Corp had 91% of people agreeing that they are proud to work for [company] (+4% compared to overall) while they were generally most positive about Social Connection.


People in B Corp were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 18% of people disagreeing (+1% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in B Corp organizations.

1

I am happy with my current role relative to what was described to me

77% favorable


The factor this relates most closely to is Alignment & Involvement

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in B Corp organizations.

1

I am happy with my current role relative to what was described to me

77% favorable

Alignment & Involvement
2

[Company] is in a position to really succeed over the next three years

83% favorable

Company Performance
3

The leaders at [Company] demonstrate that people are important to the company's success

79% favorable

Leadership
4

The leaders at [Company] have communicated a vision that motivates me

72% favorable

Leadership
5

I have confidence in the leaders at [Company]

77% favorable

Leadership

How long do people stay?

In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I believe the leaders at [Company] are making effective decisions regarding the COVID-19 Pandemic

86% favorable

Leadership
2

I am happy with my current role relative to what was described to me

77% favorable

Alignment & Involvement
3

I have confidence in [Company]'s response to the COVID-19 Pandemic

90% favorable

Company Confidence
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

4.1 stars (+0.3)

Culture and Values

4.1 stars (+0.2)

Work Life Balance

4.1 stars (+0.3)

Compensation and Benefits

3.8 stars (+0.2)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

78.0% (+7)

CEO Approval

89.0% (+5)

How does B Corp compare?

Organizations in B Corp tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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