The retail benchmark represents a balance of newer and more traditional retail companies focused on a range of different retail products. Retail companies are often characterized by significant numbers of casual or part-time people and widely dispersed teams, stores and headquarters in many cases.
~12m
Questions answered
in last 12 months
~90
Organizations
These insights represent ~12m questions answered from ~90 organizations, ranging in size from 40 to 114,100 people, in the last 12 months.
The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.
Data provided by Culture Amp
Apparel & Fashion
31%
Retail
27%
Consumer Goods
11%
Consumer Services
11%
Consumer Electronics
7%
Furniture
6%
Sporting Goods
3%
Oceania
64%
North America
30%
Europe
4%
Asia
1%
MEA
1%
Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.
This is in the bottom 13% compared with other industries.
The average eNPS score for organizations in this benchmark is 16 and is in the bottom 44% compared with other industries.
Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.
I am proud to work for [Company] | 85% 1% below global average |
[Company] motivates me to go beyond what I would in a similar role elsewhere | 66% 3% below global average |
I would recommend [Company] as a great place to work | 79% 3% below global average |
I see myself still working at [Company] in two years' time | 59% 4% below global average |
I rarely think about looking for a job at another company | 50% 5% below global average |
People working in Retail are less engaged than Financial Services, Architecture & Planning, New Tech, and Finance.
The highest scoring question for Retail had 86% of People agreeing that they know how their work contributes to the goals of [company] (-3% compared to overall) while they were generally most positive about Management.
People in Retail were generally least favourable about Action, and were most negative towards 'My manager, or someone else, has communicated some clear actions based on recent employee survey results' with 21% of people disagreeing (+5% above average).
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail organizations.
Most people here make a good effort to consult other staff where appropriate
The factor this relates most closely to is Collaboration & Communication
Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Retail organizations.
1 Most people here make a good effort to consult other staff where appropriate | 68% favorable Collaboration & Communication |
2 [Company] is a great company for me to make a contribution to my development | 72% favorable Learning & Development |
3 The leaders at [Company] demonstrate that people are important to the company's success | 64% favorable Leadership |
4 We acknowledge people who deliver outstanding service here | 66% favorable Service & Quality Focus |
5 At [Company] there is open and honest two-way communication | 59% favorable Collaboration & Communication |
In the short term, 23% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).
The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.
1 Most people here make a good effort to consult other staff where appropriate | 68% favorable Collaboration & Communication |
2 I am happy with my current role relative to what was described to me | 74% favorable Alignment & Involvement |
3 I am appropriately involved in decisions that affect my work | 65% favorable Alignment & Involvement |
We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.
Overall Rating | 3.5 stars (-0.3) |
Culture and Values | 3.7 stars (-0.2) |
Work Life Balance | 3.6 stars (-0.2) |
Compensation and Benefits | 3.2 stars (-0.4) |
Career Opportunities | 3.0 stars (-0.5) |
Recommend to Friend | 64.0% (-7) |
CEO Approval | 75.0% (-9) |
Organizations in the Retail benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.
An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).
Global average
10%
Retail
9%
People in Retail were much more positive than average regarding Decision Making.
On the lower side, People in Retail had much lower favorable scores than average in Action, Feedback & Recognition, and Collaboration & Communication.
Below are the most common areas that organizations in Retail choose to take action on using the Culture Amp platform. Actions varied from changing or iterating on an All Hands meeting, introducing new skip level 1:1s, to introducing an organizational transparency report.
1 I believe action will take place as a result of this survey | 52% favorable Action |
2 The leaders at [Company] have communicated a vision that motivates me | 60% favorable Leadership |
3 I receive appropriate recognition for good work at [Company] | 62% favorable Feedback & Recognition |
Insights data provided by Culture Amp.
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