The People & Culture Platform | Culture Amp

Asia 2020

The Asia benchmark represents people who work in Asia. It covers all industries and functions. The benchmark includes people who work in Asia but their organizations have headquarters in other countries.

  • ~3.5m

    Questions answered
    in last 12 months

  • /
  • ~300

    Organizations

These insights represent ~3.5m questions answered from ~300 organizations with in-region presence, ranging in size from 10 to 7,300 people in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    29%

  • Information Technology and Services

    8%

  • Internet

    6%

  • Financial Services

    4%

  • Electrical/Electronic Manufacturing

    3%

  • Public Relations and Communications

    2%

  • Marketing and Advertising

    2%

  • Food & Beverages

    2%

  • Computer & Network Security

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

74% of Asia employees are engaged

This is in the top 27% compared with other regions.


The average eNPS score for organizations in this benchmark is 20 and is in the top 39% compared with other regions.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I see myself still working at [Company] in two years' time

68%

5% above global average

I rarely think about looking for a job at another company

60%

5% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

74%

5% above global average

I would recommend [Company] as a great place to work

83%

1% above global average

I am proud to work for [Company]

86%

Same as global average

The highest scoring question for Asia had 90% of People agreeing that they know how their work contributes to the goals of [company] (+1% compared to overall) while they were generally most positive about Work & Life Blend.


People in Asia were generally least favourable about Action, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 20% of people disagreeing (-3% below average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Asia organizations.

1

I feel like I belong at [Company]

79% favorable


The factor this relates most closely to is Belonging

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Asia organizations.

1

I feel like I belong at [Company]

79% favorable

Belonging
2

[Company] really allows us to make a positive difference

74% favorable

Social Connection
3

The leaders at [Company] demonstrate that people are important to the company's success

74% favorable

Leadership
4

The leaders at [Company] have communicated a vision that motivates me

70% favorable

Leadership
5

[Company] is a great company for me to make a contribution to my development

80% favorable

Learning & Development

How long do people stay?

In the short term, 15% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-5% compared to overall) while on a longer time frame, 8% of people see themselves leaving within two years (-4% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I am happy with my current role relative to what was described to me

75% favorable

Alignment & Involvement
2

The leaders at [Company] have communicated a vision that motivates me

70% favorable

Leadership
3

I have confidence in the leaders at [Company]

76% favorable

Leadership
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.8 stars (-0.1)

Work Life Balance

3.8 stars (+0)

Compensation and Benefits

3.6 stars (+0)

Career Opportunities

3.5 stars (+0)

Recommend to Friend

70.0% (-1)

CEO Approval

87.0% (+3)

Are staff empowered with results?

Organizations in the Asia benchmark on average gave 9% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Asia


    9%



  • How does Asia compare?

    People in Asia were much more positive than average regarding Action, Feedback & Recognition, and Innovation.


    What are organizations focussing on?

    Below are the most common areas that organizations in Asia choose to take action on using the Culture Amp platform. Actions varied from changing or iterating on an All Hands meeting, introducing new skip level 1:1s, to introducing an organizational transparency report.

    1

    I believe there are good career opportunities for me at [Company]

    69% favorable

    Learning & Development
    2

    Generally, the right people are rewarded and recognized at [Company]

    62% favorable

    Feedback & Recognition
    3

    I receive appropriate recognition for good work at [Company]

    68% favorable

    Feedback & Recognition

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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