The Employee Experience Platform | Culture Amp

India 2021

The India benchmark represents people who work in India, including if their organizations have headquarters located in other locations. It covers all industries and functions.

  • ~1.5m

    Questions answered
    in last 12 months

  • /
  • ~200

    Organizations

These insights represent ~1.5m questions answered from ~200 organizations, with in-region presence ranging in size from 10 to 4,300 people in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by ] Culture Amp

Industry breakdown

  • Computer Software

    19%

  • Information Technology and Services

    16%

  • Internet

    13%

  • Financial Services

    6%

  • E-learning

    3%

  • Computer Networking

    2%

  • Higher Education

    2%

  • Insurance

    2%

  • Marketing and Advertising

    2%

  • Broadcast Media

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

79% of India employees are engaged

This is in the top 10% compared with other countries.


The average eNPS score for organizations in this benchmark is 40 and is in the top 18% compared with other countries.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

78%

7% above global average

I see myself still working at [Company] in two years' time

74%

7% above global average

I rarely think about looking for a job at another company

64%

5% above global average

I would recommend [Company] as a great place to work

89%

5% above global average

I am proud to work for [Company]

90%

3% above global average

The highest scoring question for India had 93% of people agreeing that they know how their work contributes to the goals of [company] (+2% compared to overall) while they were generally most positive about Social Connection.


People in India were generally least favourable about Voice, and were most negative towards 'I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies' with 23% of people disagreeing (+3% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in India organizations.

1

Day-to-day decisions here demonstrate that quality and improvement are top priorities

80% favorable


The factor this relates most closely to is Service & Quality Focus

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in India organizations.

1

Day-to-day decisions here demonstrate that quality and improvement are top priorities

80% favorable

Service & Quality Focus
2

Most people here make a good effort to consult other staff where appropriate

84% favorable

Collaboration & Communication
3

[Company] really allows us to make a positive difference

84% favorable

Social Connection
4

The leaders at [Company] demonstrate that people are important to the company's success

83% favorable

Leadership
5

[Company] effectively directs resources (funding, people and effort) towards company goals

78% favorable

Company Performance

How long do people stay?

In the short term, 13% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-5% compared to overall) while on a longer time frame, 7% of people see themselves leaving within two years (-3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] effectively directs resources (funding, people and effort) towards company goals

78% favorable

Company Performance
2

We acknowledge people who deliver outstanding service here

78% favorable

Service & Quality Focus
3

At [Company] there is open and honest two-way communication

74% favorable

Collaboration & Communication
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

3.9 stars (+0.1)

Compensation and Benefits

3.8 stars (+0.2)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

75.0% (+4)

CEO Approval

87.0% (+3)

How does India compare?

Organizations in India tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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