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Creative & Media (500–1000) 2020

The media and creative benchmark is made up of companies that primarily produce and/or sell digitized content (text, graphics, audio, and video) that can be transmitted via the internet or computer networks. The benchmark consists of global and nationally based companies. This benchmark only includes organizations of size 500–1000 employees.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    32%

  • Public Relations and Communications

    26%

  • Motion Pictures and Film

    11%

  • Broadcast Media

    5%

  • Publishing

    5%

  • Music

    5%

  • Media Production

    5%

  • Animation

    5%

  • Online Media

    5%

Region breakdown

  • North America

    41%

  • Europe

    38%

  • Oceania

    18%

  • Asia

    2%

  • MEA

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

65% of Creative and Media (500–1000) employees are engaged

This is the lowest scoring group compared with the overall average.


The average eNPS score for organizations in this benchmark is 10 and is in the bottom 12% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

84%

2% below global average

I would recommend [Company] as a great place to work

78%

4% below global average

I rarely think about looking for a job at another company

48%

7% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

61%

8% below global average

I see myself still working at [Company] in two years' time

53%

10% below global average

The highest scoring question for Creative & Media 500–1000) had 85% of People agreeing that they are able to arrange time out from work when they need to (-2% compared to overall) while they were generally most positive about Management.


People in Creative & Media 500–1000) were generally least favourable about Service & Quality Focus, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 25% of people disagreeing (+5% above average).

How long do people stay?

In the short term, 26% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+6% compared to overall) while on a longer time frame, 17% of people see themselves leaving within two years (+5% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I believe action will take place as a result of this survey

47% favorable

Action
2

The leaders at [Company] demonstrate that people are important to the company's success

65% favorable

Leadership
3

I believe my total compensation (base salary+any bonuses+benefits+equity) is fair, relative to similar roles at other companies

45% favorable

Alignment & Involvement
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.8 stars (-0.1)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.6 stars (+0)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

66.0% (-5)

CEO Approval

83.5% (-0.5)

Are staff empowered with results?

Organizations in the Creative and Media (500–1000) benchmark on average gave 5% of employees access to reports with their survey results. This is below the overall average of 10% and demonstrates that organizations in this benchmark are more likely to share via offline and traditional formats.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Global average


    10%

  • Creative and Media (500–1000)


    5%



  • How does Creative and Media (500–1000) compare?

    People in Creative & Media 500–1000) were much more positive than average regarding Decision Making.


    On the lower side, People in Creative & Media 500–1000) had much lower favorable scores than average in Action, Feedback & Recognition, and Social Connection.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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