The People & Culture Platform | Culture Amp

Sales 2021

This benchmark includes responses from those that work in sales, often having role titles such as Commercial Sales, B2B and B2C, Account Executive and Sales Operations.

  • ~3.5m

    Questions answered
    in last 12 months

  • /
  • ~750

    Organizations

These insights represent ~3.5m questions answered from ~750 organizations, ranging in size from 0 to 2,500 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    20%

  • Internet

    11%

  • Information Technology and Services

    11%

  • Financial Services

    6%

  • Marketing and Advertising

    5%

Region breakdown

  • North America

    60%

  • Oceania

    17%

  • Europe

    15%

  • Asia

    5%

  • MEA

    2%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

78% of Sales employees are engaged

This is the highest scoring group compared with other job functions.


Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I see myself still working at [Company] in two years' time

73%

6% above global average

I am proud to work for [Company]

92%

5% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

76%

5% above global average

I rarely think about looking for a job at another company

63%

4% above global average

I would recommend [Company] as a great place to work

87%

3% above global average

The highest scoring question for Sales had 97% of people agreeing that they understand how their work contributes to [company]'s mission (+4% compared to overall) while they were generally most positive about Work & Life Blend.


People in Sales were generally least favourable about Action, and were most negative towards 'I have seen positive changes taking place based on recent employee survey results' with 10% of people disagreeing (-2% below average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Sales organizations.

1

I have confidence in the leaders at [Company]

81% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Sales organizations.

1

I have confidence in the leaders at [Company]

81% favorable

Leadership
2

The leaders at [Company] have communicated a vision that motivates me

76% favorable

Leadership
3

[Company] is a great company for me to make a contribution to my development

80% favorable

Learning & Development
4

The leaders at [Company] demonstrate that people are important to the company's success

78% favorable

Leadership
5

Day-to-day decisions here demonstrate that quality and improvement are top priorities

72% favorable

Service & Quality Focus

How long do people stay?

In the short term, 15% of people in this benchmark are thinking of or actually seeking jobs elsewhere (-3% compared to overall) while on a longer time frame, 7% of people see themselves leaving within two years (-3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I believe that my total compensation is fair, relative to similar roles at [Company]

54% favorable

Fairness
2

I have confidence in the leaders at [Company]

81% favorable

Leadership
3

The leaders at [Company] have communicated a vision that motivates me

76% favorable

Leadership

How does Sales compare?

Individuals in Sales tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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