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Media & Marketing (Female) 2021

The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients.

  • ~0.8m

    Questions answered
    in last 12 months

  • /
  • ~100

    Organizations

These insights represent ~0.8m questions answered from ~100 organizations, ranging in size from 10 to 1,000 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    72%

  • Online Media

    18%

  • Public Relations and Communications

    10%

Region breakdown

  • North America

    66%

  • Europe

    12%

  • Asia

    9%

  • Oceania

    9%

  • MEA

    2%

  • South America

    2%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Media and Marketing (Female) employees are engaged

This is in the bottom 19% compared with the overall average.


The average eNPS score for organizations in this benchmark is 25 and is in the bottom 50% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

72%

1% above global average

I would recommend [Company] as a great place to work

84%

Same as global average

I am proud to work for [Company]

86%

1% below global average

I rarely think about looking for a job at another company

51%

8% below global average

I see myself still working at [Company] in two years' time

59%

8% below global average

The highest scoring question for Media & Marketing Female had 91% of people agreeing that their manager genuinely cares about their wellbeing (+3% compared to overall) while they were generally most positive about Work & Life Blend.


People in Media & Marketing Female were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 17% of people disagreeing (+1% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (Female) organizations.

1

I have confidence in the leaders at [Company]

79% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Media and Marketing (Female) organizations.

1

I have confidence in the leaders at [Company]

79% favorable

Leadership
2

I believe there are good career opportunities for me at [Company]

63% favorable

Learning & Development
3

The leaders at [Company] have communicated a vision that motivates me

75% favorable

Leadership
4

At [Company] we act on promising new or innovative ideas

69% favorable

Innovation
5

Day-to-day decisions here demonstrate that quality and improvement are top priorities

66% favorable

Service & Quality Focus

How long do people stay?

In the short term, 21% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+3% compared to overall) while on a longer time frame, 13% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Generally, I believe my workload is reasonable for my role

70% favorable

Work & Life Blend
2

Generally, I believe my workload is reasonable for my role

70% favorable

Work Pressure
3

I have confidence in the leaders at [Company]

79% favorable

Leadership
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

4.0 stars (+0.1)

Work Life Balance

4.0 stars (+0.2)

Compensation and Benefits

3.7 stars (+0.1)

Career Opportunities

3.7 stars (+0.2)

Recommend to Friend

71.0% (+0)

CEO Approval

87.0% (+3)

How does Media and Marketing (Female) compare?

Organizations in Media & Marketing Female tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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