The People & Culture Platform | Culture Amp

Marketing & Communications 2021

This benchmark includes responses from those that work in marketing and communications, often having role titles such as Brand, Digital Marketing, Partnerships and PR.

  • ~2m

    Questions answered
    in last 12 months

  • /
  • ~1k

    Organizations

These insights represent ~2m questions answered from ~1k organizations, ranging in size from 0 to 700 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    16%

  • Internet

    11%

  • Information Technology and Services

    10%

  • Financial Services

    8%

  • Marketing and Advertising

    3%

  • Hospital & Health Care

    2%

  • Nonprofit Organization Management

    2%

  • Retail

    2%

Region breakdown

  • North America

    60%

  • Europe

    18%

  • Oceania

    13%

  • Asia

    6%

  • MEA

    2%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

73% of Marketing and Communications employees are engaged

This is in the bottom 17% compared with other job functions.


Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

89%

2% above global average

I would recommend [Company] as a great place to work

84%

Same as global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

71%

Same as global average

I rarely think about looking for a job at another company

57%

2% below global average

I see myself still working at [Company] in two years' time

63%

4% below global average

The highest scoring question for Marketing & Communications had 94% of people agreeing that they understand how their work contributes to [company]'s mission (+1% compared to overall) while they were generally most positive about Contribution to Broader Purpose.


People in Marketing & Communications were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 17% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Communications organizations.

1

I have confidence in the leaders at [Company]

79% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Marketing and Communications organizations.

1

I have confidence in the leaders at [Company]

79% favorable

Leadership
2

[Company] is a great company for me to make a contribution to my development

78% favorable

Learning & Development
3

The leaders at [Company] have communicated a vision that motivates me

73% favorable

Leadership
4

I feel like I belong at [Company]

80% favorable

Belonging
5

The leaders at [Company] demonstrate that people are important to the company's success

77% favorable

Leadership

How long do people stay?

In the short term, 18% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+0% compared to overall) while on a longer time frame, 10% of people see themselves leaving within two years (+0% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I have confidence in the leaders at [Company]

79% favorable

Leadership
2

I believe there are good career opportunities for me at [Company]

61% favorable

Learning & Development
3

I am happy with my current role relative to what was described to me

75% favorable

Alignment & Involvement

How does Marketing and Communications compare?

Individuals in Marketing & Communications tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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