The People & Culture Platform | Culture Amp

Design & Creative 2021

This benchmark includes responses from those that work in design and creative, often having role titles such as Artists, Designers and Design Manager.

  • ~1.1m

    Questions answered
    in last 12 months

  • /
  • ~650

    Organizations

These insights represent ~1.1m questions answered from ~650 organizations, ranging in size from 0 to 500 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Computer Software

    15%

  • Internet

    15%

  • Information Technology and Services

    8%

  • Financial Services

    6%

  • Marketing and Advertising

    5%

  • Retail

    3%

  • E-learning

    2%

Region breakdown

  • North America

    59%

  • Europe

    19%

  • Oceania

    15%

  • Asia

    4%

  • MEA

    2%

  • South America

    1%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

70% of Design and Creative employees are engaged

This is the lowest scoring group compared with other job functions.


Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I am proud to work for [Company]

86%

1% below global average

I would recommend [Company] as a great place to work

83%

1% below global average

I rarely think about looking for a job at another company

55%

4% below global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

67%

4% below global average

I see myself still working at [Company] in two years' time

60%

7% below global average

The highest scoring question for Design & Creative had 92% of people agreeing that they understand how their work contributes to [company]'s mission (-1% compared to overall) while they were generally most positive about Contribution to Broader Purpose.


People in Design & Creative were generally least favourable about Action, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 17% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Design and Creative organizations.

1

I have confidence in the leaders at [Company]

73% favorable


The factor this relates most closely to is Leadership

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Design and Creative organizations.

1

I have confidence in the leaders at [Company]

73% favorable

Leadership
2

[Company] effectively directs resources (funding, people and effort) towards company goals

59% favorable

Company Performance
3

[Company] is a great company for me to make a contribution to my development

75% favorable

Learning & Development
4

The leaders at [Company] demonstrate that people are important to the company's success

74% favorable

Leadership
5

I believe there are good career opportunities for me at [Company]

60% favorable

Learning & Development

How long do people stay?

In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

I am satisfied with how decisions are made at [Company]

50% favorable

Decision Making
2

[Company] effectively directs resources (funding, people and effort) towards company goals

59% favorable

Company Performance
3

I have confidence in the leaders at [Company]

73% favorable

Leadership

How does Design and Creative compare?

Individuals in Design & Creative tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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