The People & Culture Platform | Culture Amp

Consumer Goods & Services (Male) 2021

The consumer goods and services benchmark focusses on organizations that are direct to consumer. They produce and sell various products and services such as consumer technology, gifts, electronics, white goods and household products as well as various 'on-demand' consumer services.

  • ~750k

    Questions answered
    in last 12 months

  • /
  • ~55

    Organizations

These insights represent ~750k questions answered from ~55 organizations, ranging in size from 10 to 1,700 people, in the last 12 months.

The data meet our criteria as being robust and reliable; unlikely to substantially change over time; and representative of the wider industry. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Consumer Goods

    47%

  • Consumer Services

    30%

  • Consumer Electronics

    23%

Region breakdown

  • North America

    69%

  • Europe

    21%

  • Oceania

    6%

  • Asia

    3%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

71% of Consumer Goods and Services (Male) employees are engaged

This is in the bottom 28% compared with the overall average.


The average eNPS score for organizations in this benchmark is 24 and is in the bottom 45% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

[Company] motivates me to go beyond what I would in a similar role elsewhere

71%

Same as global average

I am proud to work for [Company]

85%

2% below global average

I would recommend [Company] as a great place to work

81%

3% below global average

I rarely think about looking for a job at another company

56%

3% below global average

I see myself still working at [Company] in two years' time

63%

4% below global average

The highest scoring question for Consumer Goods & Services Male had 90% of people agreeing that they know how their work contributes to the goals of [company] (-1% compared to overall) while they were generally most positive about Work & Life Blend.


People in Consumer Goods & Services Male were generally least favourable about Learning & Development, and were most negative towards 'When it is clear that someone is not delivering in their role we do something about it' with 16% of people disagreeing (+0% above average).

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services (Male) organizations.

1

I believe action will take place as a result of this survey

61% favorable


The factor this relates most closely to is Action

Which questions matter the most?

Different things are important to different cultures. If you want to make more of your people engaged then you need to know what is important your people. These questions are most important to keeping people engaged in Consumer Goods and Services (Male) organizations.

1

I believe action will take place as a result of this survey

61% favorable

Action
2

The leaders at [Company] demonstrate that people are important to the company's success

77% favorable

Leadership
3

I feel like I belong at [Company]

83% favorable

Belonging
4

I am happy with my current role relative to what was described to me

77% favorable

Alignment & Involvement
5

The leaders at [Company] keep people informed about what is happening

75% favorable

Leadership

How long do people stay?

In the short term, 20% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 12% of people see themselves leaving within two years (+2% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

Day-to-day decisions here demonstrate that quality and improvement are top priorities

72% favorable

Service & Quality Focus
2

I believe action will take place as a result of this survey

61% favorable

Action
3

I know what I need to do to be successful in my role

87% favorable

Alignment & Involvement
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.7 stars (-0.1)

Culture and Values

3.7 stars (-0.2)

Work Life Balance

3.6 stars (-0.2)

Compensation and Benefits

3.5 stars (-0.1)

Career Opportunities

3.3 stars (-0.2)

Recommend to Friend

70.0% (-1)

CEO Approval

85.0% (+1)

How does Consumer Goods and Services (Male) compare?

Organizations in Consumer Goods & Services Male tend to be very similar to the global all industries insights, with no significant departures from the average.

Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

What makes Insights special? Gain a deeper understanding of how they work.

Learn more about Insights with Culture Amp’s benchmarks

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