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Media & Marketing (United Kingdom) 2020

The media and marketing benchmark includes firms that are centered on promoting brands and selling products and services through established and emerging online channels, harnessing these elements of media to engage potential and current customers. Media and marketing encompasses many different mediums, including display advertising, content marketing and social media promotions. These organizations mostly provide these services and platforms for external clients.

  • Emerging

    Benchmark status

We consider this an emerging benchmark: it has enough data available for us to use bootstrapping to create a representative sample. As the sample grows in size, some scores may slightly change. Our research has shown that our bootstrapped scores are consistent with our standard benchmarks. Read more about the methodology.

Data provided by Culture Amp

Industry breakdown

  • Marketing and Advertising

    45%

  • Public Relations and Communications

    45%

  • Online Media

    10%

Are employees committed to their organizations?

Engaged people are emotionally committed to their organization. These people stay at their organizations longer and are more productive and effective. Successful organizations have more engaged employees.

69% of Media and Marketing (United Kingdom) employees are engaged

This is in the bottom 24% compared with the overall average.


The average eNPS score for organizations in this benchmark is 16 and is in the bottom 44% compared with the overall average.

Understanding the engagement questions

Engagement is defined through these five industry-standard questions from Culture Amp’s engagement survey template.

I would recommend [Company] as a great place to work

88%

6% above global average

[Company] motivates me to go beyond what I would in a similar role elsewhere

71%

2% above global average

I am proud to work for [Company]

86%

Same as global average

I rarely think about looking for a job at another company

50%

5% below global average

I see myself still working at [Company] in two years' time

51%

12% below global average

The highest scoring question for Media & Marketing United Kingdom had 89% of People agreeing that they know how their work contributes to the goals of [company] (+0% compared to overall) while they were generally most positive about Management.


People in Media & Marketing United Kingdom were generally least favourable about Social Connection, and were most negative towards 'I believe action will take place as a result of this survey' with 15% of people disagreeing (+1% above average).

How long do people stay?

In the short term, 22% of people in this benchmark are thinking of or actually seeking jobs elsewhere (+2% compared to overall) while on a longer time frame, 15% of people see themselves leaving within two years (+3% compared to overall).

The following questions had the biggest impact on whether individuals felt that they were planning to stay at their organization and not actively looking for alternative jobs.

1

[Company] is a great company for me to make a contribution to my development

73% favorable

Learning & Development
2

[Company] really allows us to make a positive difference

63% favorable

Social Connection
3

[Company] effectively directs resources (funding, people and effort) towards company goals

59% favorable

Company Performance
Average Glassdoor ratings

We’ve connected the employee feedback data for each company included in the benchmark with ratings from Glassdoor.com, which is one of the world’s largest job and recruiting sites combined with a growing database of company reviews, CEO approval ratings and more.

Overall Rating

3.9 stars (+0.1)

Culture and Values

3.9 stars (+0)

Work Life Balance

3.7 stars (-0.1)

Compensation and Benefits

3.6 stars (+0)

Career Opportunities

4.0 stars (+0.5)

Recommend to Friend

72.0% (+1)

CEO Approval

88.0% (+4)

Are staff empowered with results?

Organizations in the Media and Marketing (United Kingdom) benchmark on average gave 11% of employees access to reports with their survey results. This is higher than average and demonstrates that organizations in this benchmark tend to be more transparent with their survey results to leaders and managers.

An interesting reference point is that the average proportion of managers in organizations is 12-15%, with some industries higher than others (New Tech was closer to 20%).



  • Media and Marketing (United Kingdom)


    11%

  • Global average


    10%



  • How does Media and Marketing (United Kingdom) compare?

    People in Media & Marketing United Kingdom were much more positive than average regarding Decision Making, Service & Quality Focus, and Leadership.


    On the lower side, People in Media & Marketing United Kingdom had much lower favorable scores than average in Action, Fairness, and Social Connection.

    Insights data provided by Culture Amp. For a complete overview of 2021 Insights (Culture Amp Platform benchmarks) visit the Culture Amp Support Guide.

    What makes Insights special? Gain a deeper understanding of how they work.

    Learn more about Insights with Culture Amp’s benchmarks

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