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Culture Amp announces free global roll out of diversity and inclusion starter kit – making best practice available to all companies

[November 7, 2019 - Melbourne] Culture Amp, the People & Culture Platform, announced today it is making the Diversity & Inclusion segment of the Culture Amp platform public and available to all companies at no charge. Taking another important step in its mission of improving the world of work for 100 million people, the free public release of the Diversity & Inclusion Starter Kit makes the pathway to greater Diversity and Inclusion more achievable for more companies and employees around the world.

The Diversity & Inclusion Starter Kit will help companies to collect insightful feedback from employees, better understand the voices inside the organization and empower companies to create positive change through meaningful action.

Culture Amp today also releases its 2019 Diversity, Inclusion and Intersectionality Report, with the research showing that there is a significant data deficit when it comes to Diversity & Inclusion.The research finds that there is little global consistency in how data around race, ethnicity, parenting status or disability are collected or measured, partly due to organisations being at different stages of their diversity and inclusion journey and the specific local and cultural challenges when it comes to collecting and acting on the data.

Culture Amp Co-founder and CEO, Didier Elzinga, said “launching the Diversity & Inclusion Starter Kit is extremely important to us for two reasons. Firstly, it is not just a survey - it is a complete end to end toolkit to drive action, and secondly, it directly delivers against our mission to improve the world of work in ways that go beyond merely building a software company.”

“Making our tools and best practices freely available will help countless organisations to begin or continue on their journeys towards being a better and more inclusive workplace, and to helping them to put ‘culture first’.

“The world’s leading People & Culture Platform, Culture Amp currently serves more than 2,500 global customers and has conducted more than 34,000 surveys, surveying more than 3 million employees which has led to a database of more than 163 million survey responses.

In September, Culture Amp announced it has raised US$83 million in a Series E funding round led by Sequoia Capital, and earlier in 2019 announced it had acquired award-winning performance management company Zugata Inc. The company has offices in Melbourne, San Francisco, New York and London and employs nearly 400 people.

To access the Diversity & Inclusion Starter Kit, visit

To read the 2019 Diversity, Inclusion and Intersectionality Report, visit

About Culture Amp

Culture Amp is the leading People & Culture Platform helping companies take action to improve employee engagement, retention and performance. Culture Amp is a Culture First certified B Corporation used by 2,500 customers including Aegon, Airbnb, Go Cardless, KIND Snacks, McDonald’s, Mercy Health, Salesforce and Slack. Started in Melbourne with offices in San Francisco, London, and New York, Culture Amp has raised $150,000,000 USD from leading venture capital funds, including Index Ventures, Felicis Ventures, Sapphire Ventures, Blackbird Ventures and Sequoia Capital China. Learn more at and @CultureAmp.

About the Diversity & Inclusion Starter Kit

The Diversity & Inclusion Starter Kit includes everything companies need to measure, understand, and take action to build a more inclusive workplace:

  • Culture Amp’s science-backed Diversity & Inclusion survey
  • On-demand training to guide you
  • Powerful reporting to help you discover deep insights
  • Proven recommendations to drive change at your organization


Kate Dinon +61 487 328 738 |

Sarah Gundlach +61 403 793 609 |

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