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Blog - Didier Elzinga, author profile

Didier Elzinga

Founder & CEO, Culture Amp


Culture Amp’s mission is to make the power of people analytics accessible to everyone. We started the company because we saw an opportunity in the convergence of two trends:

  1. An increasing reliance on data to make decisions, and
  2. An understanding that what ultimately drives success is culture.

By the second, I mean: to be financially successful, you must be focused on your customers. And if you want to be a customer-oriented organisation, you have to deliver that through your people. In other words, to be financially successful you have to be customer centric, and to be customer centric you have to be Culture First.

Culture Amp builds the platform that allows businesses to put culture first. Our mission is to not only give people a tool, but also to give them the education, the network and all the things they need do it for themselves in their own company: that's what drives us.

We’re focused on succeeding as a Culture First organisation

If you shoot more threes than anybody else in a basketball game but you don’t win, nobody cares. If you shoot more threes than anybody else and you win the championship, you change the way the game is played.

Over the next five years we have a goal of hitting $100 million in annual revenue. At that point we will be thousands of people worldwide. They’re both big achievements. But they’re not what gets me out of bed each morning.

What I think is most exciting is our ability to achieve this level of success as the ultimate Culture First company. We’re building an organisation that is an example that other people can look at and learn from. For me, that's our legacy and the thing that motivates me every morning.

So that’s my mission and big-picture goals for Culture Amp. We’ve got a lot of work to do, but we’re right on track.

Didier Elzinga is a People Geek and CEO/Co-Founder of Culture Amp. You can follow Didier on

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